Introducing GA4: The Future of Google Analytics
Google Analytics has long been a staple tool for webmasters and digital marketers, providing invaluable insights into website performance and user behavior. Now, Google has introduced the latest version of its analytics platform, Google Analytics 4 (GA4). In this blog post, we’ll explore what GA4…
Bounce Rate is back! But is it?
The analytics community celebrated (rightfully so) when the bounce rate metric disappeared with the creation of GA4. There was a mixture of excitement from analysts who meet with clients day-to-day and a combination of dread from business owners who thought it was the most important…