Introducing GA4: The Future of Google Analytics
Google Analytics has long been a staple tool for webmasters and digital marketers, providing invaluable insights into website performance and user behavior. Now, Google has introduced the latest version of its analytics platform, Google Analytics 4 (GA4). In this blog post, we’ll explore what GA4…
Why Simplifying Your Web Reporting Isn’t Bad
Web analytics has historically been a topic that’s brought great confusion among organizations. When considering which metrics to look at, you’ll start with topics like conversion, engagement, and click-through rates. Once you begin to increase your program’s complexity, you’ll likely look at a multi-touch attribution…